Design and Marketing of New Products
by Glen L. Urban
🔗 Design and Marketing of New Products • Click Here 🔗
- Language: english
- ISBN: 9780132015677 (0132015676)
- Genres: design
- Publisher: Pearson
- Release date: May 14, 1993
- Author: Glen L. Urban
- Format: paperback, 736 pages
About The Book
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book … offers a managerial focus — with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives … integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing … uses real-world examples to illustrate issues and solutions.
MP3 ebook Design and Marketing of New Products Glen L. Urban read on Powells. FB2 book Design and Marketing of New Products on Kindle. MOBI Design and Marketing of New Products by Glen L. Urban download. FictionBook ebook Design and Marketing of New Products buy Mac on Books-a-Million. EPUB book Design and Marketing of New Products buy cheap on Audible.
Reply