Subscription Marketing
Strategies for Nurturing Customers in a World of Churn
by Anne H. Janzer
Subscription Marketing : CLICK HERE
- Release date: January 9, 2015
- ISBN: 9780986406201 (0986406201)
- Author: Anne H. Janzer
- Genres: business, entrepreneurship
- Format: paperback, 164 pages
- Language: english
- Publisher: Cuesta Park Consulting
About The Book
When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value.
Whether you’re marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.
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